Paid Media & Tracking Consultant and Freelancer
Based in Edinburgh, Scotland, with over a decade of digital advertising experience, both agency and client side, I specialise in achieving strong return for clients through Social Media ads management and PPC campaigns.
GOAL DRIVEN DIGITAL ADVERTISING
As a Paid Media Specialist, I have extensive experience with both e-commerce and lead generation campaigns across a number of industries, and a proven track record of achieving excellent return for clients of all sizes.
Depending on your needs, I can collaborate with in-house creative teams or leverage my pool of trusted creative freelancers to develop engaging paid social media campaigns that hit your business goals.
Whether you’re looking for consultancy or a full paid media strategy implemented, get in touch to discuss how we can work together to achieve online growth for you business.
SERVICES
I specialise in running multi-channel digital campaigns, primarily through Meta Ads Management (Facebook, Instagram, Messenger, WhatsApp) and Google Ads Campaigns (search, PMAX, shopping, AI Max).
Matt provided incredibly valuable strategic insights for each of our clients, truly taking our paid ads work to the next level, for every client he has come across.
Daniella Karaoglan – Head of Pilot Fish Media Agency
MY PROCESS CYCLE
1. The Research and Planning Stage
I take the time to thoroughly research your business, niche, product offering and goals, to formulate a bespoke paid ads strategy across the appropriate digital channels.
2. The “Let’s Get This Live” Stage
I execute the strategy within the chosen platforms, drawing on my experience, proven best practices and leveraging an array of technical tools to best hit your goals.
3. The Reporting Stage
By setting up comprehensive tracking prior to implementation, I am able to accurately measure the performance of each facet of campaigns, taking into account a number of metrics.
4. The Analyse and Improve Stage
Using this measurement data, I assess what is working and what can be improved, from ad creative to audience targeting. This feeds back into the strategy, completing the cycle of constant optimisation to achieve better results.
Matt Hainey | Digital Marketing Freelancer | Edinburgh 